Umbrian Clay Mattifying Serum

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A hydrating and mattifying face serum for normal to oily skin that minimizes the appearance of pores and controls shine
Size: 30ml

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Minimizes pores
with real Italian clay

Tell me more

This pore-purifying serum delivers antioxidant protection while toning and reducing shine on the surface of the skin. Powered by fresh's proprietary mineral-rich Umbrian Clay, a ginger root pore-refining complex, and meadowsweet extract for oil control, it can also be used as a mattifying primer.

Benefits & Proof

Minimizes pores

93% noticed healthier-looking, hydrated skin*

90% felt their skin was more toned*

86% reported their skin was more supple, smoother, and softer, and their complexion was balanced*

Proven to have a significant moisturizing effect for 6 hours*

Proven to provide 24-hour antioxidant protection*

Proven to have a significant mattifying effect on the skin*

*in-vivo test


umbrian clay
Umbrian clay
  • Umbrian Clay, fresh’s proprietary ingredient, has a high mineral content that works to help balance, purify, and clarify the complexion.
  • A ginger root pore-refining complex helps to minimize the look of pores.
  • Meadowsweet extract is known to control oil and shine.

Aqua (Water)

Isononyl Isononanoate

Butylene Glycol


Pentylene Glycol

Caprylic/Capric Triglyceride



Olea Europaea (Olive) Leaf Extract

Solum Fullonum (Fuller'S Earth)

Citrus Medica Limonum (Lemon) Fruit Extract

Rosa Damascena Flower Water

Spiraea Ulmaria Extract

Sanguisorba Officinalis Root Extract

Cucumis Sativus (Cucumber) Fruit Extract

Lavandula Angustifolia (Lavender ) Flower Water

Cinnamomum Cassia Bark Extract

Zingiber Officinale (Ginger) Root Extract

Tocopheryl Acetate

Polymethyl Methacrylate



Cetyl Alcohol

Stearyl Alcohol

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

C13-14 Isoparaffin

Tetrasodium EDTA

Ammonium Acryloyldimethyltaurate/VP Copolymer


Sodium Hydroxide







Disclaimer: Fresh product ingredient listings are updated periodically. Before using a Fresh product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.

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How to use

After cleansing, apply to your face.


Is this good for all skin types?

This serum works best normal to oily skin looking to balance and control shine.

What's a face serum and why do I need it?

A serum is a skincare treatment that is packed with potent ingredients to combat specific skin concerns. Serums' light, fluid texture is forumlated to penetrate the skin to deliver these key ingredients.

If I use a serum, do I still need a moisturizer?

Serums and moisturizers work together. While a serum targets and treats specific skin concerns, a moisturizer seals in hydration and adds a protective barrier between skin and the environment.

Umbrian Clay Mattifying Serum is rated 4.5 out of 5 by 37.
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<!--begin-bvseo-reviews--> <!--begin-reviews--> <div id="bvseo-reviewsSection"> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="212594167"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">2</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Ilikemore4me</span> from <span itemprop="name">Unhappy results</span> <span itemprop="description">Product did nothing for my shiny oily face. Have tried for a few weeks now and this seems to make my face shinier and oilier!!</span> <div class="bvseo-pubdate">Date published: 2019-09-07</div> <meta itemprop="datePublished" content="2019-09-07" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="212099063"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Mallzz</span> from <span itemprop="name"></span> <span itemprop="description">I bought this a few weeks ago and I love it ! It definitely minimizes my pores and creates a nice smooth surface .</span> <div class="bvseo-pubdate">Date published: 2019-08-17</div> <meta itemprop="datePublished" content="2019-08-17" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="210889979"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">4</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">lbpal</span> from <span itemprop="name">face feels good</span> <span itemprop="description">A little goes a long way,, have had 90+degree F weather and face still looks matte.</span> <div class="bvseo-pubdate">Date published: 2019-07-07</div> <meta itemprop="datePublished" content="2019-07-07" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="210357144"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Lenny</span> from <span itemprop="name">Better than I anticipated</span> <span itemprop="description">I am new to Fresh and their products, but I am so glad I was told to try this! At first I was skeptical about the product. My face is oddly oily. I called a Fresh customer service rep and she suggested I try this for my oily skin concerns. My skin has retained my natural glow, but I&rsquo;m not drenched in oil. I am super impressed! Other products that I&rsquo;ve tried only help the problem after the oil has been produced, not prevent. I highly recommend this to those who want to try and control the oil on their face. Thank you, Fresh!</span> <div class="bvseo-pubdate">Date published: 2019-06-21</div> <meta itemprop="datePublished" content="2019-06-21" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="201349328"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">4</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Kayleigh</span> from <span itemprop="name">It helps</span> <span itemprop="description">I have super oily skin. It's awful. I tried this product because I was looking for something that would help control the oil generated by my face without making my skin become dry. This helps. It's not perfect, I still sweat and deal with oil throughout my day (welcome to the midwest); but this product definitely makes a difference. The small is a little bold and not exactly 'pretty' but it does dissipate quickly. I can wear it under my full face routine or I can just put it on and add my SPF and be good to go for the day. Overall I would recommend it and be consistent with it for the best results!</span> <div class="bvseo-pubdate">Date published: 2018-07-20</div> <meta itemprop="datePublished" content="2018-07-20" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="201336654"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Superstarra</span> from <span itemprop="name">Conrols Oil</span> <span itemprop="description">I've started using this along with the Umbrian Clay Toner to control summertime shine. It works great. The oil slick and shine across my forehead that had been appearing midday is under control since I started using these products.</span> <div class="bvseo-pubdate">Date published: 2018-07-19</div> <meta itemprop="datePublished" content="2018-07-19" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="201203055"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Ana21</span> from <span itemprop="name">Quenches my skin's thirst (:</span> <span itemprop="description">I have combination skin and this serum &quot;mattifys&quot; the oily areas while hydrating the dry ones. It's my favorite part of my skincare routine just because of how satisfied my skin feels after application!</span> <div class="bvseo-pubdate">Date published: 2018-07-14</div> <meta itemprop="datePublished" content="2018-07-14" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="192901140"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">AgiL</span> from <span itemprop="name">&quot; The Perfect Gift &quot; Review</span> <span itemprop="description">Use it along with Umbrian clay toner and mask . I really like the results helps me with oil control and minimizes appearance of my pores . I think this product will make a perfect gift for oily or combination skin.</span> <div class="bvseo-pubdate">Date published: 2017-11-13</div> <meta itemprop="datePublished" content="2017-11-13" /> </div> </div> <script type="text/javascript"> if (document.getElementById('bvseo-reviewsSection')) { document.getElementById('bvseo-reviewsSection').style.display = 'none'; } </script> <!--end-reviews--> <!--begin-pagination--> <ul id="bvseo-paginationSection"> <li class="bvseo-paginationItem"><a class="bvseo-paginationLink" href="">Umbrian Clay Mattifying Serum Reviews - page 2</a></li> </ul> <!--end-pagination--> <ul id="BVSEO_meta" style="display:none!important"> <li data-bvseo="bvDateModified">y_2020, m_3, d_31, h_19</li> <li data-bvseo="ps">bvseo_bulk, prod_bvrr, vn_bulk_3.0.5</li> <li data-bvseo="cp">cp_1, bvpage1</li> <li data-bvseo="co">co_hasreviews, tv_0, tr_37</li> <li data-bvseo="cf">loc_en_US, sid_H00002421, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]</li> <li data-bvseo="diagnostics">clientName_fresh</li> </ul> <!--end-bvseo-reviews--> <ul id="BVSEOSDK_meta" style="display: none !important;"> <li data-bvseo="sdk">bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0</li> <li data-bvseo="sp_mt">CLOUD, getReviews, 8ms</li> <li data-bvseo="ct_st">reviews, product</li> </ul>