Sugar Lip Collection

Why Sugar?

“Each of our grandmothers used sugar, a natural antiseptic, to heal our childhood scrapes. Wanting to pass this effective ritual on to the world, we bottled our shared tradition, pioneering the use of sugar in the beauty industry. Sugar, a natural humectant, is known to prevent moisture loss.”

―Lev Glazman and Alina Roytberg, fresh co-founders

Explore the Collection

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new shade!

Sugar Icon Tinted Lip Treatment Sunscreen SPF 15

A classic, wearable red tint with 24-hour moisture that truly looks good on every skin tone.

$24

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Lip Problems?

We’ve got your solutions. Our advanced lip formulas treat every issue—from dryness to fine lines.

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Endless Lip Looks

Create any lip look! Our cult-favorite hydrating and smoothing lip tints and balms offer clear, sheer, or effortless color.


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Deliciously Hydrating

Swipe on these sweet balms. Each treatment smoothes and hydrates your lips while leaving them with a fresh coat of flavor.

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Exfoliate Two Ways

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A leave-on, liquid lip exfoliator that gently resurfaces and smoothes dry, flaky lips in seconds.

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A hydrating lip scrub that gently buffs and smoothes dry, flaky lips while maintaining moisture.

$24.00

The Proof*

Sugar Mint Rush Freshening Lip Treatment

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95%

felt an immediate burst of minty freshness

97%

noticed an immediate cooling sensation on the lips and said it protected against dryness

90%

reported an instant sensation of fresh breath

felt an immediate burst of minty freshness

noticed an immediate cooling sensation on the lips and said it protected against dryness

reported an instant sensation of fresh breath

*self-assessment test on 61 subjects during 4 weeks

#SugarLips

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Explore the stories behind the products