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Umbrian Clay Mattifying Serum

A hydrating and mattifying face serum for normal to oily skin that minimises the appearance of pores and controls shine
Size: 30ml

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Minimizes pores
with real Italian clay

Tell me more

This pore-purifying serum delivers antioxidant protection while toning and reducing shine on the surface of the skin. Powered by fresh's proprietary mineral-rich Umbrian Clay, a ginger root pore-refining complex, and meadowsweet extract for oil control, it can also be used as a mattifying primer.

Benefits & Proof

Minimises pores

93% noticed healthier-looking, hydrated skin*

90% felt their skin was more toned*

86% reported their skin was more supple, smoother, and softer, and their complexion was balanced*

Proven to have a significant moisturising effect for 6 hours*

Proven to provide 24-hour antioxidant protection*

Proven to have a significant mattifying effect on the skin*

*in-vivo test


umbrian clay
Umbrian clay
  • Umbrian Clay, fresh’s proprietary ingredient, has a high mineral content that works to help balance, purify, and clarify the complexion.
  • A ginger root pore-refining complex helps to minimize the look of pores.
  • Meadowsweet extract is known to control oil and shine.

Aqua (Water)

Isononyl Isononanoate

Butylene Glycol


Pentylene Glycol

Caprylic/Capric Triglyceride



Olea Europaea (Olive) Leaf Extract

Solum Fullonum (Fuller'S Earth)

Citrus Medica Limonum (Lemon) Fruit Extract

Rosa Damascena Flower Water

Spiraea Ulmaria Extract

Sanguisorba Officinalis Root Extract

Cucumis Sativus (Cucumber) Fruit Extract

Lavandula Angustifolia (Lavender ) Flower Water

Cinnamomum Cassia Bark Extract

Zingiber Officinale (Ginger) Root Extract

Tocopheryl Acetate

Polymethyl Methacrylate



Cetyl Alcohol

Stearyl Alcohol

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

C13-14 Isoparaffin

Tetrasodium EDTA

Ammonium Acryloyldimethyltaurate/VP Copolymer


Sodium Hydroxide







Disclaimer: Fresh product ingredient listings are updated periodically. Before using a Fresh product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.

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How to use

After cleansing, apply to your face.


Is this good for all skin types?

This serum works best normal to oily skin looking to balance and control shine.

What's a face serum and why do I need it?

A serum is a skincare treatment that is packed with potent ingredients to combat specific skin concerns. Serums' light, fluid texture is forumlated to penetrate the skin to deliver these key ingredients.

If I use a serum, do I still need a moisturizer?

Serums and moisturizers work together. While a serum targets and treats specific skin concerns, a moisturizer seals in hydration and adds a protective barrier between skin and the environment.

Umbrian Clay Mattifying Serum is rated 5.0 out of 5 by 1.
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<!--begin-bvseo-reviews--> <!--begin-reviews--> <div id="bvseo-reviewsSection"> <div class="bvseo-review" itemprop="review" itemscope itemtype="" data-reviewid="213942200"> <span itemprop="reviewRating" itemscope itemtype=""> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Amanda25904</span> from <span itemprop="name">Mircle worker</span> <span itemprop="description">I have very oily, acne prone skin that cannot tolerate too much stimulation or aggressive products. It also throws a wobbler with lotions/creams that sit on the surface - even if they are designed for oily skin. So I have managed to get around this small, annoying issue....thanks to a Fresh lady in Monmouth Street who told me to use a serum instead. Hey presto!! Now my skin gets deep down action without the aggregation. It also fools your skin into thinking that nothing else is needed as the lower levels of skin are happy (fooled!) Now all I buy are serums and this one is my &quot;go to&quot; when my skin throws a [monthly]wobbler. It keeps my skin clear and matte and my makeup lasts all day. No need for anything else on top. I also use it when my skin is fine as it keeps the breakouts to a minimum and you can use it locally on specific areas like a spot treatment or problem areas. Works well with Peony Cleanser and Umbrian Toner.</span> <div class="bvseo-pubdate">Date published: 2018-09-03</div> <meta itemprop="datePublished" content="2018-09-03" /> </div> </div> <script type="text/javascript"> if (document.getElementById('bvseo-reviewsSection')) { document.getElementById('bvseo-reviewsSection').style.display = 'none'; } </script> <!--end-reviews--> <ul id="BVSEO_meta" style="display:none!important"> <li data-bvseo="bvDateModified">y_2020, m_7, d_3, h_15</li> <li data-bvseo="ps">bvseo_bulk, prod_bvrr, vn_bulk_3.0.9</li> <li data-bvseo="cp">cp_1, bvpage1</li> <li data-bvseo="co">co_hasreviews, tv_0, tr_1</li> <li data-bvseo="cf">loc_en_GB, sid_H00002421, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]</li> <li data-bvseo="diagnostics">clientName_fresh-uk</li> </ul> <!--end-bvseo-reviews--> <ul id="BVSEOSDK_meta" style="display: none !important;"> <li data-bvseo="sdk">bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0</li> <li data-bvseo="sp_mt">CLOUD, getReviews, 7ms</li> <li data-bvseo="ct_st">reviews, product</li> </ul>