What was illustrator Oamul Lu’s inspiration behind the design?
Oamul’s artwork for the limited-edition bottle was influenced by his childhood memories in the mountains of Southern China and designed as an ode to fresh’s nature-inspired ingredients. In his own words, “The feeling of limitless possibility as you look up into a clear blue sky inspires both fresh and me.”
How do we create our potent kombucha?
It is made by using a distinct fermentation process to obtain specific molecules that have beneficial properties for the skin. The microorganisms involved form a mixed culture called SCOBY (Symbiotic Culture Of Bacteria and Yeast). This symbiotic culture includes saccharomyces yeast and xylinum bacteria that are combined to bio-transform the black tea into a potent kombucha extract with key skincare benefits.
What are the key skincare benefits of kombucha?
Not only does kombucha increase smoothness, luminosity, and suppleness, but it also protects from the damaging effects of blue light and indoor and outdoor pollution. We researched kombucha’s powerful anti-pollution properties by running several tests—against blue light and using common pollutants such as heavy metals and hydrocarbons—to prove that the extract protects the skin. We discovered that it neutralizes free radicals induced by both air pollution and blue light to prevent oxidative stress and deactivates damaging pollutants to minimize their interaction with the skin. 1. Neutralizes free radicals Decreases oxidative stress induced by blue light (exposure from the daily use of cell phones, tablets, and computers) and air pollution. 2. Deactivates pollutants Minimizes skin's interaction with heavy metal pollutants smaller than 2.5 microns in both outdoor and indoor air pollution.
What is considered blue light pollution and how does kombucha help?
Blue light pollution is light emitted from screens on devices like: cell phones, tablets, televisions, and computers Daily use of these devices puts skin at risk of exposure to certain light ranges that create damaging oxidative stress. As a result, skin can become dry, dull, fragile, and unhealthy. Through extended research, we have proven that kombucha decreases oxidative stress induced by blue light exposure.