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*instrumental test, 31 subjects
What was artist Juno Shen’s inspiration behind the design?
Juno’s artwork for the limited-edition bottle was influenced by the concept of light and natural beauty that lives within all of us. In her own words, “This project reflects the spectrum of hues that inspire and nurture the light within me. We all have a unique brilliance within us; nurture it and let it shine brightly.” She was fascinated with our kombucha’s double fermentation process and how it produces antioxidant molecules that ultimately boost skin’s luminosity. Collaborating with fresh’s packaging team, she brought together the power of antioxidants and the unique light within us through energetic lines and vibrant colors.
Why did we choose to partner with Juno Shen?
Juno’s artwork is inspired by the connection between light and art. She gained popularity through her work with neon sculpture, virtual reality, and interactive installation. Nature is at the heart of fresh, and light is crucial for nature because we know where light shines, life thrives. This collaboration allowed us to shine a new light on our most-loved Kombucha Essence through a vibrant, limited-edition design.
What do the different colors represent?
The glowing color palette reflects different auras to illuminate your power from within. We recommend choosing the aura you relate to the most or the color you want to light up your skincare shelf. PURPLE signifies confidence & power PINK represents strength & optimism ORANGE invites energy & bravery