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How To Reduce Eye Bags, Dark Circles, and Fine Lines
Tori Douglas
Global Digital
3 min read
Your guide to brighter, younger-looking eyes.
Your skin changes significantly as you age, and its ability to maintain a healthy barrier decreases over time. The first and most noticeable area is typically around the eyes because of the thinness of the skin. As a result, you may begin to notice crow’s feet, dark circles, eye bags, wrinkles, and other unwanted eye concerns that can impact how confident you feel.
The skin’s barrier, known as the stratum corneum, plays a crucial role in protecting and maintaining the overall health of your skin and body. As we age, this vital barrier weakens, particularly around the delicate eye area.
This can affect your skin in multiple ways. For example, skin may not be as good at keeping moisture in and irritants out as it once was, leading to increased dryness and sensitivity. Aging skin is also more prone to damage from environmental factors like UV exposure, pollution, and harsh weather. The skin around your eyes, which is already thinner than other areas of your face, starts to thin even more. This makes blood vessels more visible, which can lead to the appearance of dark circles. Decreased collagen and elastin production also leads to a weakened skin structure. All these factors can make concerns like fine lines, wrinkles, and uneven skin tone more noticeable.
Many people begin noticing signs of aging in their skin as early as their 20s. These changes typically manifest as two distinct types of wrinkles: dynamic and static.
Dynamic wrinkles form between the corners of the eyes, eyebrows, and forehead as a result of muscle contractions during everyday actions like speaking, smiling, or frowning. These natural, inevitable wrinkles become more pronounced with time as we are constantly using our muscles to express ourselves.
Static wrinkles, while also natural, can be influenced by your lifestyle. Unlike dynamic wrinkles, static wrinkles remain visible even when your facial muscles are at rest. They develop due to factors such as sun exposure, poor diet, smoking, and lack of sleep. While we can't prevent static wrinkles entirely, we can slow their development through proper self-care practices, both internal and external.
No one can stop the aging process, but a targeted skincare routine will make it easier to maintain your skin’s health and appearance. An effective eye care routine can help strengthen the skin barrier, boost hydration, and minimize those pesky signs of aging.
Find the right eye care for you from our selection of advanced eye creams and eye serums. Tackle the delicate eye area skin and target dark circles, eye puffiness, fine lines, and more with our high-performance eye treatments that can be swapped in or added into any skincare routine.
The Black Tea Renewal Eye Cream is one of the most popular fresh eye care products. This advanced, lightweight eye cream is light enough to wear under makeup and powerful enough to hydrate, depuff, and fight fine lines and wrinkles while increasing luminosity and reviving tired eyes. Formulated with moisturizing hyaluronic acid, protective vitamin C and vitamin E, and potent, antioxidant-rich black tea extracts, it is a morning or nighttime routine staple for reducing signs of aging around the eyes. To use, smooth onto the eye area daily, after cleansing and applying your essence or toner, and before moisturizing. For firmer, smooth, luminous skin, pair it with Soy Face Cleanser, Kombucha Essence, and Black Tea Renewal Cream.
Reduce puffiness and maintain a youthful, radiant look around the eye area with the Lotus Youth Preserve Eye Cream. This lightweight eye cream is a hero for boosting glow and smoothing fine lines around the eyes. Swipe on for the power of hydrating polyglutamic acid, soothing and softening vitamin E, wrinkle-smoothing horse chestnut flower extract, and Super Lotus to boost radiance and deliver antioxidant protection.
To use, apply to the eye area morning and night, after cleansing and before moisturizing. For youthful-looking skin, pair it with Soy Face Cleanser, Rose Deep Hydration Toner, and Lotus Youth Preserve Moisturizer.
If you want to target fine lines and dark circles, we recommend the Crème Ancienne Eye Cream. Formulated with nourishing meadowfoam seed oil, shielding vitamin E, wrinkle-smoothing bacillus ferment, and beeswax to help lock in moisture, this eye treatment penetrates deeply into the skin, creating a protective barrier and restoring the delicate, fragile skin around the eyes.
To apply, use your fingertips to gently press the cream onto the eye area, both morning and night, followed by Crème Ancienne—a rich, restorative moisturizer inspired by the world’s first cream. This luxurious, handmade formula visibly restores delicate, fragile skin in 4 weeks.
Our satiny Crème Ancienne White Truffle Eye Serum improves firmness around the eye area while also reducing the look of dark circles, wrinkles, and puffiness. The high performance anti-aging eye serum defines, lifts, and smoothes crow’s feet while brightening the eye area. To use, gently smooth onto the eye area morning and night, after cleansing and before moisturizing. For strengthened, smooth skin, pair it with our Crème Ancienne Infusion and Crème Ancienne White Truffle Face Serum. For a final touch, give your skin an extra treatment with the Crème Ancienne Ultimate Nourishing Honey Mask three to four times a week.
Whether you want to wake up tired eyes, firm thinning skin, or hydrate, you can find your perfect match from fresh’s high performance eye care collection.
Written by Tori Douglas for Fresh. Tori is a NYC-based digital and brand strategist. Tori has worked for various publications and brands such as Kiehl's, The Body Shop, Deux Hommes Magazine, and Elite Daily with her expertise lying in the fashion & beauty space.