Innovation Story: Black Tea Age Renewal Cream

Sydney Solon

Global Marketing

3 min read

Our Impact

Discover the inspiration and innovation behind Black Tea Advanced Age Renewal Cream.

Black Tea Age Renewal Cream

Since 1991, fresh has created safe and effective products that ignite the senses through unparalleled sensorial experiences. Our product development process is guided by "blue sky" thinking—the idea that inspiration can come from anywhere. This mindset is what drives our innovation—including our newest product, Black Tea Anti-Aging Ceramide Moisturizer.

The inspiration behind Black Tea

Long before our products are developed to the highest standards at the fresh Research Lab, founders Lev Glazman and Alina Roytberg draw inspiration from their travels, experience of worldly cultures, and connection to the natural world. This is what first led them to black tea. One of the world’s most ancient remedies, tea was discovered thousands of years ago in China and has been cultivated for use as medicine, ritual, and art form. Lev and Alina began to study its effects on the skin 15 years ago, which led to the birth of our iconic Black Tea collection.

15 years of Black Tea innovation, re-invented

Flash forward to 2023, when we introduce Black Tea Anti-Aging Ceramide Moisturizer to this best-selling collection. This anti-aging moisturizer visibly reduces wrinkles, improves the look of firmness and elasticity, and increases radiance—all with an indulgent, luxurious texture unique to fresh. This moisturizer is powered by our revolutionary retinol-like* blend of antioxidant black tea and rambutan leaf extracts called BT Matrix™. A first for the fresh Research Lab, BT Matrix™ has proven retinol-like performance. We like to call it our fresh take on retinol.

Proven anti-aging results

Once our formula is finalized, we don’t stop there. We prove its benefits on skin. We conducted an eight-week consumer test on 29 subjects—capturing results at the immediate, 4-week, and 8-week time points. Consumers observed the following results after using Black Tea Anti-Aging Ceramide Moisturizer twice a day for 4 weeks:

~ -31% look of deep wrinkles

~ +64% visibly firmer skin

~ +61% increased radiance

After 8 weeks, consumers saw:

~ 7x smoother wrinkles

~ 5x visibly firmer skin

~ 4x more radiance

Additionally, clinical dermatologist assessments after 8 weeks showed a smoother appearance of deep set wrinkles, visibly firmer skin, and improved skin elasticity. Discover our newest innovation to advance your anti-aging routine.

*ex vivo studies on BT Matrix™ ingredients; this product does not contain retinol

**observed results, self-assessment by scoring, 29 subjects, comparing results from 1st application to after 8 weeks

Author Profile
blog author Sydney Solon

Sydney Solon

Global Marketing

Sydney is a NYC-based marketing strategist and skincare enthusiast. With experience at brands including Glow Recipe, Dr. Dennis Gross, and fresh, Sydney brings products from concept to bathroom shelf through consumer-first messaging directives and impactful campaign development.