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Skincare Must-Haves for Every Age
Brittan Bates
Global Brand Storytelling
5 min read
Learn how to curate a skincare ritual that grows with you.
Designed to address the unique challenges of each new stage of life, this guide is your companion to nurture your natural beauty through every passing decade.
Must haves: Soy pH-Balanced Hydrating Face Wash for improved skin elasticity, visibly soothed redness, and increased hydration. Rose & Hyaluronic Acid Deep Hydration Moisturizer for all-day deep hydration and a strengthened skin barrier.
Your 20s are all about prevention. This is when your skin is at its peak in terms of regenerating itself, but it's also the decade when you might be taking it for granted. It's crucial to establish a solid skincare routine that sets the foundation for the years to come.
Must haves: Kombucha Antioxidant Facial Treatment Essence for improved clarity and healthy luminosity. Lotus AHA Gentle Resurfacing Serum to reduce the look of dark spots and even skin texture while you sleep.
In your 30s, the first signs of aging may appear. Fine lines, uneven skin tone and texture, and decreased skin elasticity are common. It's time to focus on preserving a youthful complexion.
Must haves: Tea Elixir Skin Resilience Activating Serum to resist and diminish visible signs of aging and smooth skin texture. Black Tea Anti-Aging Eye Cream to combat dullness and visibly smooth and firm the eye area.
The 40s often bring more noticeable changes in skin texture and firmness. Collagen production slows down, leading to increased dryness and the deepening of wrinkles. This is when you need to step up your skincare for anti-aging with more potent active ingredients geared towards line smoothing and firming.
Must haves: Black Tea Anti-Aging Ceramide Moisturizer to visibly firm and reduce deep set wrinkles. Creme Ancienne Firming Eye Cream to nourish and smooth the look of crow’s feet.
Hormonal changes during your 50s significantly impact your skin. You might experience reduced sebum production, further contributing to dryness and the exacerbation of wrinkles. This is the time to indulge in richer, more emollient products that combat these changes.
Must haves: Crème Ancienne and Crème Ancienne White Truffle Overnight Mask to visibly restore and rejuvenate skin with cocooning formulas that target expression lines.
During your 60s and beyond, your skin may become thinner and more fragile, and you'll want to prioritize comfort and nourishment.
Throughout each chapter of your life, remember to listen to your skin—it's the best guide to understanding its needs as you age. With each new era, reassess and adjust your routine to suit your skin's current conditions. Aging is a natural process, and there's beauty in every phase—especially when you care for your skin with love and attention.
Discover more best sellers for every age.
Written by Brittan Bates for Fresh. Brittan is an NYC-based writer, editor, and storyteller with 9 years of experience spanning digital and print journalism, copywriting, brand strategy, and more. Her work has appeared in publications such as Teen Vogue and brands including Diane von Furstenberg, abc carpet & home, FRĒDA SALVADOR, and more.
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