What’s the importance of a healthy moisture barrier and how does Soy Face Cleanser support it?

The key to a healthy look is a strong barrier (or moisture barrier) that retains water in your skin. It’s important to use a gentle cleanser that won’t strip skin of essential moisture. We formulated this cleanser specifically to be hydrating and respect skin’s natural pH. In a group of nearly 200 adults of all ages, genders, skin tones, and types—including people with sensitive skin,* 97% felt Soy Face Cleanser did not strip their skin of moisture.** The formula was also proven to not disrupt the skin’s pH—which helps to maintain skin moisture barrier function***, aka keep it working at its best. *skin types normal, dry, oily, combination,; skin tones tested using the Fitzpatrick scale
**self-assessment, 122 subjects, 4 weeks
***instrumental test, 11 subjects

What is the benefit of cleansing consistently?

Cleansing is the first, and most important, step to skin looking and feeling healthy. You should cleanse twice a day, every day for the best results. Before you go to sleep, it’s important to remove makeup and other impurities (dirt, oil, etc) that skin accumulates throughout the day. When you wake up, you cleanse to ensure impurities (excess sebum from temp changes) are cleared away. Consistently cleansing also helps with long term results. After consumers used Soy Face Cleanser twice a day for four weeks, 92% saw visibly refined pores,* 87% saw an improvement in appearance of imperfections,* and 92% noticed a brighter complexion.*
*self-assessment, 122 subjects, 4 weeks

Why do I want my cleanser to be indulgent?

At fresh, we believe products that feel good work better. First off, if we make cleansing a pleasurable experience, you’ll want to do it consistently, twice a day. But we also believe our skin and senses are intertwined. That's why we obsess over the texture, scent, and skin-feel of every product and are exploring how sensoriality may link to stronger benefits.

Is Soy Face Cleanser suitable for around the eye area?

Yes, Soy Face Cleanser is ophthalmologist-tested to be safe for sensitive eyes and contact lens wearers. The extra-gentle gel formula also helps to remove stubborn eye makeup—including mascara!