2025: A New Chapter for Healthy, Radiant Skin
4 min read
Turn the page on bad skincare habits and begin a chapter of radiant skin in 2025 with Fresh.
January may be when most people fully commit to new goals, but when it comes to your skin, the best time to start is always now. Whether you’ve stuck to your goals in the past and you’re just wondering how you can improve your current routine, or life got in the way and you’re starting from scratch, it’s never too late to embrace healthy skin habits. No matter where you are in your skincare journey, 2025 can still be the year you commit to a regimen that nourishes, protects, and supports your skin’s long-term health.
All skincare routines follow the same foundational steps: cleansing, toning, treating, and moisturising. But, it’s the products you choose and how you use them that determine how well your routine is going to work. This doesn’t mean that you need to always choose the most expensive or most talked-about beauty products; it just means that you need to find what works for you. Just because particular ingredients work well for someone else, that doesn’t mean your skin will react in the same way. But, before we get into the best new skincare products and steps to incorporate into our routines, we need to understand the foundations of good skincare.
Two products that should never be left out of a skincare routine are a good cleanser and a hydrating moisturiser. Cleansing removes the dirt, oil, and impurities that build up throughout the day or while you’re asleep, and moisturisers are crucial for maintaining a healthy skin barrier. Together, cleansers and moisturisers lay the groundwork for the best skincare routine that will support long-term skin health and radiance.
Our go-to recommendations for anyone who is putting together a new skincare routine are the Awaken Radiance set and Wake Up & Hydrate set from fresh. Both come with our gentle, pH-balancing Soy Face Cleanser and a targeted moisturiser. The Soy Face Cleanser is a simple, non-stripping formula that gently cleanses and even removes makeup (including stubborn products like mascara), all while nourishing skin.
The set you choose will ultimately come down to the moisturiser you prefer. The Awaken Radiance set comes with our Black Tea Advanced Age Renewal Cream for a deeply nourishing routine that promotes resilience and radiance. Or, if you’re prioritising deep hydration, the Rose Deep Hydration Face Cream that comes with the Wake Up & Hydrate set delivers lasting moisture while strengthening the skin’s barrier.
It’s important to be realistic when you are thinking about your skincare routine. You want to make sure that you’re not introducing too many new skincare products into your routine—this will make it more difficult to stay consistent. With fewer steps, you’re also not overwhelming your skin with a heap of unnecessary products that can cause irritation, sensitivity, and breakouts—especially if the ingredients conflict or are too harsh when they are combined. A simple, manageable routine makes it easier to complete your routine every day and reduces the risk of overloading your skin.
Something like our Dewy Days Ahead set is great for when you want to stick to the essentials in your skincare routine. It includes the fresh Soy Face Wash for cleansing, Rose Deep Hydration Toner to refine and soften skin, and the barrier-boosting Rose & Hyaluronic Acid Deep Hydration Moisturiser for skin that stays deeply hydrated for 72 hours*.
Winter, summer, rain, or shine, you always need to wear an SPF. Sunscreen is there to shield your skin against harmful UV rays and protect it from premature aging, sunburn, and long-term damage. Aim for a sunscreen with an SPF of at least 30. If you’re spending the day outside, remember to keep your skin protected by reapplying every few hours.
Now that we have covered the basics, we can start exploring some of the nice-to-haves that can build on the benefits your essential skincare products provide.
“Out with the old, in with the new”—we all say it when we’re trying to embrace healthier habits or welcome positive change into our lives. Our skin can benefit from the same approach. Exfoliating regularly—preferably two to three times per week—helps clear away grime and dead skin cells that clog pores and lead to breakouts. It also promotes cell turnover, which is the natural process by which your skin sheds dead cells from its surface and replaces them with newer, healthier ones. This renewal cycle keeps skin looking healthy, smooth, and radiant while also maintaining its protective barrier. We recommend the Sugar Face Polish Exfoliator, a nourishing face mask and scrub that gently exfoliates, deeply hydrates, and lifts your spirits with the energising citrus scent.
Vitamins and antioxidants play a big, but often underappreciated, role in protecting your skin from environmental stressors and boosting its natural glow. Ingredients like Vitamin C brighten and even out skin tone, while antioxidants neutralise free radicals, preventing premature aging. Adding these to your routine is like giving your skin an extra layer of defense and nourishment. Our Black Tea Line harnesses the power of BT Matrix™, which is a natural skincare ingredient that is rich in antioxidants and functions similarly to retinol, to neutralise free radicals and address the signs of premature aging.
If you have specific skincare concerns you want to deal with, serums are a great solution. These concentrated formulas tackle specific concerns, such as hydrating dry skin, calming redness, and reinforcing the skin’s natural barrier for improved firmness. Our Vitamin Nectar Antioxidant Face Serum is a non-comedogenic formula that is clinically proven to target four key areas of healthy-looking skin:
This multivitamin serum is also packed with essential minerals, vitamins C, E, and B5, as well as antioxidants, to set skin up for success. It features over 480,000 nutrient-rich microbubbles that burst on the skin during application, providing a fast-absorbing, weightless finish that nourishes skin.
One of the best things about a daily skincare routine is that it gives you an opportunity to carve out time where you can focus on giving yourself the love and care you deserve. And, once a week, you can take your self-care time up a notch with a restorative face mask. The Umbrian Clay Pore-Purifying Mask is a 3-in-1 that balances and clarifies skin without drying it out. Alternatively, the Rose Deep Hydration Sleeping Mask delivers intense, lasting hydration while you sleep so that you can wake up feeling refreshed with glowing, supple skin.
Healthy skin is about more than what you apply to it. Small, intentional shifts towards a healthier lifestyle can show on your skin in big ways. For example, moisturising will only do so much to keep your skin hydrated—you also need to drink enough water to keep your body hydrated.
Getting enough sleep is just as important. Your skin repairs itself while you sleep, so establishing a consistent sleep schedule can significantly improve your complexion. These habits should be paired with a balanced diet rich in fruits, vegetables, and healthy fats to fuel your skin with essential nutrients. Movement also plays a role—regular exercise encourages circulation, which brings oxygen and nourishment to your skin cells for that natural glow.
Skincare is all about the long game—staying consistent and taking small steps to prioritise your self-care will let you see lasting results. This all starts with a thoughtful routine that is tailored to your skin’s needs. Inspired by natural skincare ingredients and perfected by science, fresh products offer gentle cleansing, deep hydration, antioxidant-rich care, and targeted treatments to help you make 2025 a year of self-care, confidence, and glowing skin.
*instrumental test, 11 subjects