The Causes and Ways to Reduce Crow’s Feet

Brittan Bates

Global Brand Storytelling

4 min read

Skincare Education
fresh products to reduce crow's feet

Crow's feet are the expression lines of smiles and joy! However, we're not always happy to see them appear around our eyes. To reduce their appearance, fresh designed some skincare routines for you with exceptional virtues using powerful active ingredients.

What are crow’s feet?

Just like frown lines, crow's feet are part of expression lines. They appear little by little at the outer corner of the eye, under the eyebrow and move up towards the temple. They are called “crow’s feet” because they form several small fan-shaped folds that look like fine lines.


Fortunately, these wrinkles are associated with smiling, laughing and enjoying life! However, this type of expression wrinkle is also a sign of advancing age. If this worries you, we have a solution! It is possible to delay the deadline for their appearance.


Why do crow's feet wrinkles appear at the corner of the eye?

Crow's feet wrinkles appear more or less early. In some people, they can appear as early as the age of 25. Their appearance is therefore not only linked to advancing age. But then why do they appear precisely in this place on the face?


A combination of factors causes crow's feet. Firstly, the area around the eye is special. This periocular area is made up of very thin skin, just like the eyelid. Here, the sebaceous glands are rarer. This means that there is little sebum, but also more restricted hydration.


The eyes are “the mirror of the soul”, according to the adage. It is the eyes and all the facial expressions related to the eye area that transmit a large part of our emotions. The crow's feet wrinkle deepens as we communicate, with the repeated contraction of the orbicularis muscle. This is a completely natural phenomenon!


As we age, the skin produces less and less collagen and hyaluronic acid. This is the reason why many treatments for dehydrated skin contain rich active ingredients to compensate for this loss which often leads to marked dehydration.


Finally, add to this a number of external or environmental factors:

  • sun exposure;
  • an unbalanced diet with little vitamin content;
  • excessive consumption of tobacco or alcohol;
  • urban life, high exposure to air pollution;
  • a lack of hydration or sleep, etc.

Crow's feet wrinkles: how to delay their appearance?

You guessed it, even very good skin care will not make your crow's feet wrinkles completely disappear. This is actually impossible, unless you decide to resort to cosmetic surgery.


However, by choosing the right anti-wrinkle and fine line creams, you can reduce their appearance and delay their appearance.


Combine your beauty routine with a few healthy lifestyle habits that will prevent the appearance of your expression lines:

  • protect your eye area by wearing sunglasses and avoiding prolonged exposure to UV rays;
  • apply sunscreen to your face;
  • consume foods containing vitamins A and C to activate skin renewal;
  • choose effective anti-wrinkle creams from your twenties;
  • hydrate!

A good beauty routine to reduce crow's feet wrinkles

Here is a typical example of a beauty routine to implement to reduce expression lines:


  1. In the morning, cleanse your skin. In the evening, you can remove makeup in addition to cleansing using a good facial cleanser. Why? To rid the eye area of ​​all impurities to clear the pores and thus maximize the effectiveness of other treatments in your skincare routine.
  2. Use a decongestant treatment to remove limescale and all impurities from your face. You can opt for a lotion, or a soothing night mask with vitamin C, squalene and cornflower water, known for its decongestant action.
  3. After applying your lotion, you can move on to the eye contour treatment designed to specifically treat fine lines and wrinkles of crow's feet.
  4. It’s time for the facial essence or serum! Their concentrated formulas firm the skin while fighting visible signs of aging and providing necessary hydration.
  5. Finally, strengthen the hydrolipidic film of your skin with a moisturizing cream. It also has the role of protecting your skin from external aggressions and thus preventing premature skin aging.

Ways to tighten skin around the eyes and reduce crow's feet wrinkles

If you want to build a collection of lifting treatments and firming creams, know that fresh innovates to create products that are both pleasant and effective.


If we had to recommend just one product, it would be the Super Lotus Anti-Aging Eye Cream. If you have just seen your first wrinkles appear, try this treatment with an innovative process. Made up of hyaluronic acid, lotus with multiple useful properties, vitamin E and horse chestnut flower extract, this treatment revitalizes the epidermis and reduces signs of fatigue. Result ? An instantly fresher and visibly rested look.


If you want to go further, complete your routine with our Black Tea Eye Serum. Apply this serum in gel form to achieve a lifted look around your eyes. Objective ? A younger look and much less visible wrinkles! This serum is designed to act alongside the concentrated black tea cream from the same range.


Another possible combo is that of the ultimate anti-aging eye serum, combined with the cream from the same collection. The serum, enriched with silk tree bark, helps reduce the appearance of dark circles, wrinkles and bags under the eyes by acting directly on the firmness of the skin.


The cream, for its part, nourishes intensely for 24 hours thanks to the combination of meadowsweet seed oil, rose water and glycosides extracted from apple seeds in its formula.


Author Profile
blog author Brittan Bates

Brittan Bates

Global Brand Storytelling

Written by Brittan Bates for Fresh. Brittan is an NYC-based writer, editor, and storyteller with 9 years of experience spanning digital and print journalism, copywriting, brand strategy, and more. Her work has appeared in publications such as Teen Vogue and brands including Diane von Furstenberg, abc carpet & home, FRĒDA SALVADOR, and more.