Introducing: Limited-Edition Kombucha Facial Treatment Essence
Sara Anderson
Global Brand Storytelling
4 min read
Illuminate your life
Light meets luminous skin in fresh’s new limited-edition Kombucha Facial Treatment Essence by neon artist Juno Shen. Blending two creative expressions—Juno Shen’s neon artistry and fresh’s sensory overload—the collaboration empowers you with vibrant colors and the illuminating benefits of kombucha.
Kombucha Facial Treatment Essence is a liquid gold treatment that protects and visibly repairs from the harmful effects of external stressors—including dullness, dryness, uneven skin tone, and visible lines—leaving skin smooth and luminous. Powered by double-fermented kombucha, this antioxidant prep step deeply penetrates 20+ surface layers to visibly improve texture, clarity, and luminosity while boosting your skincare routine’s efficacy. The fast-absorbing formula also features an advanced metabiotic ingredient to visibly repair, hyaluronic acid to plump and hydrate, and artemisia flower to even the complexion.
New York-based artist Juno Shen was influenced by the concept of light and natural beauty that lives within all of us to create fresh’s new limited-edition look. “This project reflects the spectrum of hues that inspire and nurture the light within me,” she says. “We all have a unique brilliance within us, nurture it and let it shine brightly.” Additionally, the glowing color palette represents the different auras that illuminate from within us. Choose purple to embrace confidence and power; pink for strength and optimism; and orange for energy and bravery. Let Kombucha Facial Treatment Essence illuminate your life by using daily, after your toner and before your serums, both morning and night.
In 1 week***
“Just like people, luminosity and light have an infinite amount of expressions. Light is constantly evolving both feeding and reflecting off the environment it fills. This project reflects the spectrum of hues that inspire and nurture the light within me. We all have a unique brilliance within us; nurture it and let it shine brightly.” — Juno Shen
fresh is a lifestyle beauty brand that creates everyday indulgences to transform your skin and connect you to the world. The brand was founded in Boston in 1991 by Lev Glazman and Alina Roytberg, who were the first to combine natural remedies from around the world with sensorial experiences for the skin. Today, fresh is a global company offering skincare, lip care, bodycare, and fragrance guided by a sustainable vision for our people and planet. An LVMH maison since 2000, fresh is headquartered in New York with a retail presence in over 25 countries.
Juno Shen is a Shanghai & New York based artist who explores the ways in which light permeates through every element of the human experience. Shen's works take the form of neon sculpture, virtual reality, and interactive installation.
Limited-Edition Kombucha Facial Treatment Essence
*in vitro tests
**ex vivo tests
***self-assessment, 104 subjects, 4 weeks
Written by Sara Anderson for Fresh. Sara is a NYC-based global marketer and beauty content strategist. Sara has 12+ years of experience conceptualizing and producing original content in beauty, fashion, music, and entertainment. Sara has created content for Fast Company, Us Weekly, Birchbox, and PopCrush.com with her expertise most recently in the beauty space.
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