Our Impact

Caring for The Skin of The Earth

Sourcing Story: White Truffle

Sourcing Story: Umbrian Clay

Innovation Story: Black Tea Age Renewal Cream

The Spirit of the Season

The Inspiration Behind Our Newest Innovation

Behind the Design: Limited Edition Soy Face Cleanser

Forever Fresh

Oamul Lu x Fresh

The Fresh Promise

Product Development: We Don't Do Trends

Beauty Campaigns that Reflect our World

Supporting & Empowering our Communities

The New Normal Recycled Recyclable Packaging

The Journey to Net Zero Carbon Emissions