25 Years of Soy Face Cleanser

Everyone washes their face. Most think of it as a necessity, or even worse, a chore. (Think: flossing--not the most enjoyable activity.) Soy Face Cleanser changed that.

25 years ago, fresh developed a face wash that’s not only effective but a true daily indulgence. With its cucumber scent, silky gel texture, and soft after-feel, Soy Face Cleanser refreshes both your skin and mind. It’s a minute of self-care that can change your outlook.

The power lies within the amino acid-rich soy proteins and other naturally derived ingredients. The fan favorite is formulated to gently cleanse plus maintain moisture, reduce visible redness, and support skin’s moisture barrier. This is what gives your skin that fresh, soft feeling instantly and a healthy look over time.

We believe it’s a fresh start to feel good.

5 Benefits of using a body scrub

Renews the skin

Our skin is in a constant state of turnover; dead cells rise to the surface and are replaced by new ones. Over time, these cells can accumulate, leading to dull and uneven skin. Body scrubs gently remove these dead skin cells, unveiling the new, soft skin beneath.

Enhances hydration

Post-exfoliation, your skin is in the ideal state to absorb moisturizers. Using a body scrub before applying lotions or oils ensures that these hydrating agents penetrate deeper, nourishing your skin more effectively.

Prepares the skin

Exfoliation is crucial if you're aiming for an even tan or preparing to shave or wax. Removing dead skin cells ensures a smoother canvas, contributing to a more uniform application of tanning products and a closer shave. Scrubbing skin before hair removal also opens up the pores and lifts hairs away from the skin, reducing the risk of them becoming ingrown.

Stimulates the senses

Applying a body scrub—especially a pleasantly scented one—in a circular motion promotes circulation, stimulates your senses, and encourages relaxation for a self-care experience.

fresh’s favorite body scrub

The Brown Sugar Body Polish Exfoliator delivers a spa-like treatment from the comfort of your home. This exfoliator is formulated with brown sugar crystals, known for their gentle exfoliating properties. This scrub gently removes dead skin cells, revealing smoother, more radiant skin. Infused with a blend of precious natural oils, it also moisturizes and nourishes. The result is silky soft, supple skin with a glowing, healthy appearance. Enhanced with an irresistible sweet citrus scent, Brown Sugar Body Polish transforms the task of exfoliation into a ritual of self-pampering.

How to use a body scrub

Using a body scrub effectively maximizes the benefits for your skin. Here’s how to do it properly:

1. Start with clean skin: Prepare by showering or bathing in warm water; this helps open your pores, making your skin more receptive to the benefits of exfoliation.
2. Apply liberally: Scoop a generous amount of scrub into your hands. Using gentle circular motions, apply it to your skin starting from your feet and moving upwards towards your heart. This method promotes circulation.
3. Be gentle: While scrubbing, remember to be gentle with your skin. Harsh scrubbing can do more harm than good, leading to irritation and damage. Areas with thin skin, such as the chest, should be handled with extra care.
4. Rinse thoroughly: Once you’ve covered all desired areas, rinse off the scrub with lukewarm water. Ensure all the scrub is completely washed away to prevent any residue from irritating your skin after you dry off.
5. Pat dry: After rinsing, gently pat your skin dry with a clean towel instead of rubbing; this helps minimize irritation, keeping your freshly exfoliated skin smooth.
6. Moisturize: Immediately after drying off, apply a generous layer of moisturizer to hydrate and protect your skin. Well-exfoliated skin absorbs moisture more readily, making your body lotion more effective.

Remember, while the benefits are enticing, overuse of a body scrub can irritate the skin. We recommend using a scrub two to three times a week. Always listen to how your skin feels and adjust your usage accordingly.

Indulge in a moment of self-care with fresh

By incorporating this ritual into your skincare regimen, you’re not just pampering your skin but setting the stage for your other products to work more efficiently while addressing skin issues like dryness and lack of luster. In the pursuit of radiant skin, a body scrub exemplifies a simple yet indulgent treatment that offers transformative results.