Beyond Balm: Innovative Lip Care Solutions

Sara Anderson

Global Brand Storytelling

4 min read

Expert Advice

For lips that feel as good as they look.

Sugar Advanced Therapy Lip Collection

Your lips’ skin is considerably thinner than the rest of your face – facial skin has up to 16 cell layers, while lips only have three to five. Plus, they don't have sebaceous glands, which produce oils that keep skin moist. To prevent dryness, cracking, and discomfort, especially during harsh weather (and your next ski trip), we’d like to introduce you to the Advanced Therapy Lip Collection.

Daily care

As with the skin on your face, lip care should be daily. By incorporating a potent treatment into your daily routine, you can provide lips with preventative care and instant relief. The Sugar Advanced Therapy Lip Rescue Ointment has been clinically proven to visibly repair, smooth, and hydrate lips, delivering nourishment and restoring suppleness.


Providing a protective layer and up to 72 hours of hydration*, this potent ointment has been formulated with conditioning sugar crystals, moisture-replenishing plant-based emollients, barrier-strengthening ceramides, and softening grapeseed oil. To keep your lips happy and healthy, apply to lips throughout the day as needed.


Weekly exfoliation

Just like with your face and body, a little exfoliation a few times a week makes a big difference to the health and appearance of your lips. Many things can cause the lips to dry out or flake, which is when exfoliation becomes necessary. That, and before events when you need your pout to look (and feel!) extra, well, pouty.


Enter the Advanced Therapy Sugar Lip Polish Exfoliator. This conditioning lip treatment gently buffs away dead skin using brown sugar crystals and natural humectants. It does double duty, blanketing your newly polished lips in nourishing shea butter and jojoba oil. The result is a silky-smooth finish—lips are totally kissable and ready for any color!


Treatments as needed

Whether it's lip care or hair care, sometimes your daily routine just isn't cutting it. Seasonal changes, extreme weather, and even allergies can all affect your skin’s appearance, and adding a mask to your lip care routine is an easy way to keep yours in tip-top condition.


Cue the ultimate lip treatment: Sugar Advanced Therapy Recovery Lip Mask. Formulated with shea butter to nourish the skin, sugar to condition, berry wax to protect the barrier, and hyaluronic acid filling spheres to hydrate and plump, this dermatologist-tested treatment has been proven to soothe and smooth dry patches, leaving lips with a smooth, plump appearance. Designed as a leave-on treatment, simply apply to lips before bed and enjoy intense nourishment come morning.


Lips you’ll love with fresh

While we’re at it, how about some more fresh favorites? While the Advanced Therapy Lip collection looks after the health of your lips, we also have a range of other lip-loving products designed to perfect your pout. From our best-selling tinted lip balms – which come in multiple shades and a purse-friendly lipstick design – to our delectable Sugar Hydrating Lip Balms in mango, coconut, caramel, and watermelon, our extensive lip care collection has something for everyone.


*instrumental test, 30 subjects

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Sara Anderson

Global Brand Storytelling

Written by Sara Anderson for Fresh. Sara is a NYC-based global marketer and beauty content strategist. Sara has 12+ years of experience conceptualizing and producing original content in beauty, fashion, music, and entertainment. Sara has created content for Fast Company, Us Weekly, Birchbox, and PopCrush.com with her expertise most recently in the beauty space.