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Safety backed by science
At fresh, we care as much about what we put into our products as what we leave out.
- We adhere to stringent international regulations and ban hundreds of ingredients from our formulas.
- Our experts test every ingredient an average of 3 times to ensure it’s safe on skin.
- We spend 2+ years validating each product’s safety by a team of toxicologists, chemists, biologists, and regulatory experts.
Our commitment to sustainability
- Improving our ingredient sourcing with respect to the planet and people by partnering with Union for Ethical BioTrade (UEBT)
- Ensuring all product packaging is made with recycled material or recyclable by 2025
- Working to achieve net-zero carbon emissions by 2030 by setting reduction and offsetting targets aligned with the Paris Agreement