Pretty in Pink

Swipe right for “Millennial pink”

Everyone is seeing the world through rose-colored glasses. Pantone’s Rose Quartz shade—coined Millennial pink—is unapologetically gracing the runways, splashed throughout pop music videos, and even swiped on lips and cheeks.

Sugar Bloom is our take on the trend. Referred to as an “Instagram-ready hue,” your lips will love the sensual shimmery pink payoff. So go ahead—add it to your pink repertoire (and social feed).

READ MORE

Introducing Sugar Bloom, our newest lip treat that leaves a sensual shimmery pink tint. #SugarLips

A post shared by Fresh (@freshbeauty) on