ISOY FACE CLEANSER BECAUSE...
ARE YOU #SOYOBSESSED?
Tell us why for a chance to win a year supply.
Starting May 2nd, post a photo or video on your Instagram feed and tell us why you love Soy Face Cleanser (tag @FreshBeauty, and use #SoyObsessed, and #FreshSweepstakes). 10 winners will receive a year’s worth of Soy Face Cleanser (that’s 12 full-sized tubes!) and one will receive a hand-drawn portrait by Blair Breitenstein, who illustrated our limited-edition look.* Who knows, we may even spotlight our favorite entries!
*For official rules and details, please visit
SHARE YOUR SOY LOVE
AN ICONIC CLEANSER.
A FRESH DESIGN.
We’re celebrating our best-selling cleanser with a limited-edition look!
LIMITED-EDITION SOY FACE CLEANSER
We partnered with famed fashion illustrator Blair Breitenstein (think Vogue and Oscar de la Renta) on a custom design inspired by the “Soy Girl” on the original packaging. Limited-Edition Soy Face Cleanser pays tribute to our #1 skincare product and Soy fans around the world—including you!
Featured on the original Soy Face Cleanser, our “Soy Girl” celebrated all women around the world with her understated glamour. She received a new look for the limited-edition packaging from illustrator Blair Breitenstein, who was chosen by Fresh Founders Lev and Alina because she represents the Soy Girls of today.
MEET BLAIR >
“We wanted to capture what any woman’s morning looks like. Good skin starts with clean skin, and what’s cleaner than getting out of the shower wrapped in a white towel?”
—Fresh Co-Founder Alina Roytberg on the original design
Try our mini Soy Face Cleanser for $15!
EXPLORE THE COLLECTION
SOY FACE CLEANSER
Gentle on skin. Tough on makeup.
SOY FACE EXFOLIANT
Think natural microdermabrasion
SOY FACE CLEANSING MILK
The most comforting of cleansers