The Story Behind our Tempting New Tint

It’s confection perfection

What inspired Fresh Co-founder Alina Roytberg’s latest color creation? Cotton candy!

“This shade was inspired by a nostalgic slice of Americana, the outdoor carnivals and fairs that dot the countryside,” she says. “I remember seeing the cotton candy vendor with mounds of pink spun sugar and trying it for the first time, as carousel music played in the background. Sugar Candy’s bright pink tint is cheerful and intense, like my memory of that first taste of
cotton candy.”